Simon Applebaum

Simon Applebaum is the Managing Director of Gold Medal Travel Group, part of dnata. Over it’s 40-plus years of operation, Gold Medal Travel Group has established itself as the champion of the travel agent and UK’s biggest and best trade-only worldwide tour operator.

 Simon has worked in travel since 2008 when he joined Thomas Cook having graduated in Law from University of Hull. There he held various roles across the e-Commerce and specialist businesses with a particular focus on brand partnerships and e-commerce and was also named among TTG’s inaugural ‘30 Under 30’ cohort of future industry leaders.

 In 2013, he joined the multi award-winning Attraction World Group where he was Managing Director of both Attraction World and Day Out With The Kids, successfully exiting with investors in 2020. Following a period as Managing Director of Spirit Healthcare, during which he oversaw the launch of the award-winning CliniTouch technology that has since been deployed in the fight against Covid-19, he returned to the travel industry in late 2021 when he assumed his role at Gold Medal.

 In 2022, Simon led the launch of Incredible Journeys, bringing packaged touring product to the trade. He continues to invest and create platforms to champion the training, marketing and sale of touring product by travel agents, with the companies first full-sized packaged touring brochure launching this Autumn.